The eCommerce site I chose to search was Dick’s Sporting Goods because I am currently an employee at the Dick’s Sporting Goods in Robinson Township.  The item I was looking to buy is a New York Jets Dee Milliner Jersey in a size small.  As soon as I entered the website, the search bar was right on top with the word “search” in it.  The bar also contained a magnifying glass symbol.  It took no thought at all for me to immediately recognize where I could search for the item I wanted.  There was also no question in my mind as to whether or not I was actually using the right tool to aid me in getting my product.

In the search bar I typed in New York Jets and clicked the magnifying glass.  Several sub-categories appeared with pictures of items that you would expect to fit inside of these categories, making the experience simple and effortless.  I then clicked on the sub-category labelled “Jerseys” that contained a picture of a Jersey as well.  Another sub-category appeared giving me the option to pick a Men’s, Women’s, or Kid’s jersey, again with pictures of the product.  I clicked on Men’s and found the number 27 jersey I was looking for.

After I clicked on the jersey the site gave me size, color, and quantity options next to a picture of the product I would receive.  Next to these options I could add the item to my cart or find it in a store near where I lived.  I chose to add it to my cart.  After I clicked “add to cart” the site brought me straight to my art.  I could either click “continue shopping” or “proceed to checkout”.  If I left my cart, I could easily get back because there was an image of a shopping cart with the word “cart” underneath it that I could click on to return.

After going through the website and ordering my jersey, I quickly realized that I didn’t think!  The entire process seemed effortless and made me wonder why I would ever go to the real store again because this seemed so much easier.  The Dick’s Sporting Goods site made everything obviously clickable and used words that were obvious and required very little thought.  Even though the site seemed to contain a ton of information, it was very well organized in a clear and understandable way.  The Dick’s Sporting Good’s website’s use of simple images and wording along with their obvious and easy to understand layout make it an excellent eCommerce website for both themselves and the customer.