There’s just no getting around the appeal of the unusual. Whether it’s a winter hat with a knitted beard attached or a video about laser cats, the internet is filled with unusual and magical things. Onceaunicorn.com is one of those places.

Though the purpose of the site is a bit of a mystery, there’s a bit of fun and whimsy in that fact. The whimsical feeling is aided by the background shifting through colors as you scroll and the forest background, creating a subtle texture to the site. The type is clear and large and helps this vertical scrolling site to create a pacing to the statements about being a former unicorn. It feels as if the page is talking to you, leading you through the thought process.

A little 2/3rds of the way down the scrolling site, however it loses it path just a bit, as the statements that fit on each page, you now need to scroll some to see the entire message. It may have been helpful to space those messages out as in the beginning part of the site, or reduce the images of the packages to allow them to fit on the screen.

The bottom of the site distinguishes the contact information very nicely as it has a white background that pops from the rest of the site, but still maintains the connection to the site with the text staying the same color as the changing background color of the site. There is also a sliver of the background below the white space to help make it feel more inclusive.

Also done well are the links to buy the packages. They have a box around them, with the background of the box being a very light white opacity. It helps to pop the links, with being so completely different that it breaks your immersion in the site.

Overall, it’s a very well done one pager that’s creative and mysterious. If I could afford it right now, I might consider buying a package. Because let’s face it, we all were once unicorns, and some of us still are.