The two sites I decided to describe and compare are Cole Haan and Jimmy Choo. I decided to go with these two sites because I have shopped at both stores and I am familiar with their products. When opening both of the sites I could easily figure out what site I was on. Both of the logos and/or company name is on the top of the page. Jimmy Choo has theirs on the left side and Cole Haan has theirs in the center. Both sites have a black and white color scheme. I think this relates to Krug’s point on minimizing noise. There isn’t any busyness. Having a simple black and white color scheme doesn’t take away from what the website is trying to sell and show you. The simply background isn’t overwhelming. It doesn’t take away from the shoes and other products. Each of the sites navigation bar lets you hover over the item, like women for example and gives you a drop down menu of the categories under women. Also, you can simple click on women as well. It then brings you to another page with all the women’s categories on the left hand side. From there the sites get a little different. On the Cole Haan site on the ride hand side next to all the categories, it has pictures promoting a friends and family event. Then if you scroll down it has pictures of handbags and shoes with links under them to shop specific categories like their new woven collection in shoes. There is some pictures bigger than others, there is two pictures the size of one. This layout breaks up the page a little and gives it balance. Now, on the Jimmy Cho page, once you click on women for example, there is all the categories on the left hand side just the the Cole Haan page. They have one big picture at the top that says “new arrivals, shop now”, then underneath is three smaller pictures side by side that say “shoes, accessories and handbags.” This gives the pages clearly define areas and helps users find what they want quickly in many different areas, which relates to Krug’s fact about make it obvious whats clickable, there is no wonder on where you need to go next. Each of the sites has different sizes of pictures. In Cole Haan, it has emphasis on the family and friends sale because the picture is larger than the rest and Jimmy Choo has more emphasis on new arrivals. Both of the sites have a clean and classy layout to them. There is nothing extra or not needed, no distracting pictures or tons of boring text. Both of the sites have the same high-end, classy feel and design because they are both high end and classy products.