The Zappos page seems very store-like. It looks as if it was designed primarily for shopping ease. There is not really a design oriented theme to the website, compared to the Jimmy Choo site which has a strong design theme. Each page is very simple and focuses on images primarily  compared to the Zappos pages which a loaded with information. I feel the Jimmy Choo site uses a “less is more” design concept and the black and white colors make it seem more luxurious. The Zappos has a very dominant search and navigation bars succeeding in making it much more simpler to navigate and shop than the Jimmy Choo site.