The home page of Zappos seems fairly easy to navigate. They include multiple ways to search for shoes. The search bar is very prominent, possibly because the users for their web site use it more frequently than other forms of navigation. They also include an additional mini search bar that allows you to choose between looking for wide and narrow shoes. Below that is a smaller bar that allows a user to search for a brand by first letter. The side navigation bar lists Mens, Womens, kids etc. Some of this information is repeated in the top navigation bar. If you scroll all the way to the bottom of the page you can search for a brand by its full name. Since there is so much navigation at the top of the page Zappos chose to put a search bar at the very bottom which seems a bit counterproductive. Upon selecting shoes, womens, then loafers categories, a breadcrumb trail appears below the main navigation. Convenient options to narrow by color, brand, size, occasion, material, theme and accents appear in the side navigation. Handy as it is it almost seems a bit overwhelming. When selecting by brand name in the smaller search bar the webpage layout completely changes. Once a specific product is selected it changes back to the websites normal navigation. The website have decent balance although it is not as good as Jimmy Choo.

Jimmy Choo conveys a higher class of shoe with lots of fancy clean design. The hierarchy of the website is apparent. The website is not as cluttered as the Zappos leaving fewer options to choose from and making navigation more direct. After selecting pumps from the womens drop down menu a page appears with pumps and side bar navigation. This side navigation also offers material, size and color ect. Similar to Zappos. But instead of laying out all the options available in the bar it shows the categories (size, color etc.) then offers the sub categories. Even though this adds an extra step, the webpage appears more functional. Jimmy Choo also uses bread crumbing but gets slightly lost from the background color. This website has a lot of unity. The colors complement each other well (grays, black, white). All the elements are neutral and have a clean feeling giving the pages good balance.