The competition I am choosing is Park Pizza and Cream. (http:\/\/www.parkpizzacream.com\/) It is located on Forbes Ave. in Pittsburgh.<\/p>\n
<\/p>\n
The layout of the site is different from most websites I have been on.\u00a0 The main element of normalcy is that the navigation is located on the left.\u00a0 The base of the website is a scrolling background of pictures of pizza that you can click through.\u00a0 The next layer is he actual content screen that has the description of whichever navigation tab you are selected on.\u00a0 The top and final layer is the fixed navigation with the logo in the top left.\u00a0 The layout is simple and easily understood and easily recognized for the user.<\/p>\n
The color of the website is driven by the logo and the use of pictures of pizza.\u00a0 the navigation and content layers are black and white otherwise.\u00a0 The pictures of the pizza are very colorful with the different vegetables and meats that are on top of the pizza.\u00a0 The mix of these different toppings actually create a very interesting color palette because the content and navigation layers have a certain amount of transparency.\u00a0 The camera shots are close-ups and medium shots interchanged to create even more interest.\u00a0 The other dynamic of color is created by the logo itself.\u00a0 The logo’s colors are red, green, red, brown, yellow, and white.\u00a0 These colors match very well with the scrolling pizza, but at the same time it also stands out because of where it’s placed and the background of the fixed black navigation.<\/p>\n
The different layer components give the website a very interesting texture as well.\u00a0 The farther left your eyes go on the website, the higher the website seems to be because of the use of layering.\u00a0 This immediately draws your attention to the logo and the navigation, and then it draws your eyes right towards the content.\u00a0 The creation and use of texture using layers was very well done.\u00a0 Due to the movement, it also has a very smooth feel to the way the website moves thanks to a creative use of jquery.<\/p>\n
The navigation for the site is relatively standard.\u00a0 It is a fixed navigation bar on the left with three main options, with a sub-menu in the “menu” tab.\u00a0 The “menu” tab has five sub-menu options.\u00a0 With the mount of unused space in the menu bar, it is interesting to note that the extra space was not used with the sub-menu options.\u00a0 The other use of navigation appears at the bottom right of the screen.\u00a0 This navigation is simply two small arrows that allow you to scroll through the different pictures of pizza.\u00a0 This subtle navigation is easy gives the user more control over the site.\u00a0 Both uses of navigation combined with the layout style easily guides users through the site.<\/p>\n
Ultimately, their website is generally pretty effective.\u00a0 I believe that our website is better for many different reasons.\u00a0 For starters, our logo is much better.\u00a0 Their logo does not combine the two ideas of pizza and ice cream as well as ours does.\u00a0 The use of background images also does not support their idea because it only ever shows pizza and never any ice cream.\u00a0 Our website will stand out because of the true fusion of these ideas, beginning with the opening screen that gives you an option to control your layout color and style.\u00a0 The ice cream menu is also very confusing. While Park Pizza and cream is very effective in selling pizza, I think they forgot about the ice cream part.\u00a0 The website, while being very “cool” is also slightly confusing.\u00a0 If I’ve learned anything in this class, that is that we don’t want people to think!\u00a0 Our site is very simple, easy, and self explanatory which is optimal for any website.\u00a0 Park Pizza however, doesn’t quite fit this mold.\u00a0 The pizza and ice cream menus on our site are very similar looking, while Park Pizza’s is not.\u00a0 This lack of cohesion also creates confusion that our site makes clear from a menu standpoint.\u00a0 While both of our sites use Google maps, I do not believe that Park Pizza’s use is as effective because it is placed in the background instead of as a main focus.\u00a0 All in all, both websites are very good, but Giovanni’s Pizza Pies and Creamy Dreams edges out Park Pizza and Cream in every category.\u00a0 Park Pizza makes us think, and Giovanni’s does not.\u00a0 It’s that simple.<\/p>\n","protected":false},"excerpt":{"rendered":"
The competition I am choosing is Park Pizza and Cream. (http:\/\/www.parkpizzacream.com\/) It is located on Forbes Ave. in Pittsburgh. The layout of the site is different from most websites I have been on.\u00a0 The main element of normalcy is that the navigation is located on the left.\u00a0 The base of the website is a […]<\/p>\n","protected":false},"author":184,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,49],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","hentry","category-fall2014","category-monthly-review"],"_links":{"self":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":1,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/3305\/revisions"}],"predecessor-version":[{"id":3306,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/3305\/revisions\/3306"}],"wp:attachment":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/categories?post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/tags?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}