{"id":3009,"date":"2014-05-01T15:22:21","date_gmt":"2014-05-01T19:22:21","guid":{"rendered":"https:\/\/andrewyames.com\/artm2210\/?p=3009"},"modified":"2014-05-02T16:49:24","modified_gmt":"2014-05-02T20:49:24","slug":"monthly-review-4-zachery-calloway","status":"publish","type":"post","link":"https:\/\/andrewyames.com\/artm2210\/monthly-review-4-zachery-calloway\/","title":{"rendered":"Monthly Review 4-Zachery Calloway"},"content":{"rendered":"

While doing our website I was constantly looking at\u00a0DSW.com<\/span><\/a><\/span>,\u00a0 The website was clean and fresh looking.\u00a0 We knew that we wanted to have a clean and modern looking website as well but, we also wanted to have the feel of vintage because of the shoes we were selling.\u00a0 The people at DSW are clearly shoe lovers.\u00a0 Their use of color gives a modern feel, for a modern shoe company.\u00a0 They used neutral grey\u2019s so they didn’t draw the eye away from what\u2019s important, the shoes.\u00a0 In all the pictures they used they had more colors that drew your eye to them, but it worked because they were\u00a0 the focal point of the page at that point.\u00a0 I feel that their simple design and use of neutral colors shows the type of business they are, simple yet modern.\u00a0 There is also a great deal of emphasis on the shoes with large vignette’s that draw the eye to the shoes.<\/p>\n

The texture at DSW.com<\/span><\/a> is also very simple.\u00a0 They only used it in the background of the pictures, and on the sales boxes.\u00a0 The texture that they used reminds me of a painted drywall.\u00a0 Its very simple but just enough to add detail.\u00a0 This little use of texture makes the pictures have depth to them.\u00a0 I think that the lack of texture throughout the website was a good choice for DSW.com<\/span><\/a>.\u00a0 If they would have use more it would have distracted the viewer from the shoes, which are the main focus.<\/span><\/p>\n

The navigation of this website was straight forward.\u00a0 They have a simple navigation bar that gives you main categories:women, men, kids, sandal shop, athletic, etc.\u00a0 I feel that having a butting for a \u201csandal shop\u201d is a good idea because it is beach season and customers are looking for new sandals. So the fact that they have that as a main button in there navigation bar allows us, the customer, get to what we want faster, rather then dig through a bunch of sub categories to find sandals.\u00a0 Once you get to one of the main shoe pages, such as women, the bread crumbing is placed allowing simple navigation backwards through the site.\u00a0 They also placed the sub category navigation bar on the left hand side for easy access to what you want.\u00a0 They also have a featured section that showcases: new arrivals, top rates, luxury, and also shows sandals again.\u00a0 The site has a lot of redundancy allowing the user to get somewhere via multiple routes.\u00a0 I think this is a good thing because the user is able to find something faster than searching through multiple pages.<\/span><\/p>\n

I think that compared to this name brand shoe site Soley Shoes needs a lithe help.\u00a0 DSW has clearly spent a lot of time designing their site and adding things that allow the customers experience to be greater.\u00a0 Our website is good for a little mom and pop store in Pittsburgh but the vision I had for our company was to expand, and in order to expand we would have to constantly update our website.\u00a0 If I were to change anything for the better it would be the layout.\u00a0 DSW has a larger width to their site which gives them the extra space for a sub category navigation bar.\u00a0 I think that would be the next step for Soley Shoes.\u00a0 Also filtering the shoes by size, color, brand, etc. would be a nice touch.<\/span><\/p>\n

Overall, I believe that Soley Shoes has some improvements if it wants to play with the big leagues, but for what I envisioned the store to be at now, Soley Shoes is doing a great job.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

While doing our website I was constantly looking at\u00a0DSW.com,\u00a0 The website was clean and fresh looking.\u00a0 We knew that we wanted to have a clean and modern looking website as well but, we also wanted to have the feel of vintage because of the shoes we were selling.\u00a0 The people at DSW are clearly shoe […]<\/p>\n","protected":false},"author":168,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,67],"tags":[],"class_list":["post-3009","post","type-post","status-publish","format-standard","hentry","category-monthly-review","category-spring-14"],"_links":{"self":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/3009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/comments?post=3009"}],"version-history":[{"count":1,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/3009\/revisions"}],"predecessor-version":[{"id":3010,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/3009\/revisions\/3010"}],"wp:attachment":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/media?parent=3009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/categories?post=3009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/tags?post=3009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}