For my review of an eCommerce website I decided to look at the Payless.com website.\u00a0 Working there I look at the posters they use in the stores and judge the layout and design from the perspective of a graphic designer, and I thought why not do the same with their website.\u00a0 Only in this instance I\u2019d be looking at it from the perspective of whether or not they have a user friendly website that doesn\u2019t make me think.<\/p>\n
I have gone on the website often enough to see the new shoes that come out and come up with a sales pitch to tell customers, but after going back on and buying shoes myself I found myself thinking more than I really wanted to in just a few instances.<\/p>\n
When you first open the site the first thing you notice is that they are having their BOGO sale, they have a few slides after that that show deals for women\u2019s, mens\u2019, and kids shoes.\u00a0 If you scroll down there are links to designers, athletic shoes, and wide with shoes.\u00a0 Seeing one of the slides had women\u2019s flats on them I decided to go look at the flats and just clicked on the slide, which brought me to all the flats that they have and began to look for shoes that I like.\u00a0 Above every shoe picture there was a little tag that said if the item was on sale, the tag was red, included in BOGO, the tag was an orange color, or if it was an \u201cevery day value\u201d shoe, a green tag.\u00a0\u00a0 Trying to keep to the point of view as just a user I realized not everyone would know what \u201cevery day value\u201d meant; I\u2019d assume that because there was no BOGO tag that these were excluded from the deal but not be entirely sure.\u00a0 If I wanted to narrow down my search for shoes I can choose the size, price, width, brand, and color by easily selecting from the categories on the left of the page.\u00a0 Deciding that since it is still cold out I wanted to go look at boots.\u00a0 Quickly glancing at the side where all the categories were there was no clear way to choose a different style of shoe beside clicking on the link \u201cwomen\u201d at the top and going from there.\u00a0 I chose that and it took me to a page similar to the homepage but it had the categories underneath a slide show of deals and I chose the Boots category. I chose a riding boot just to see what the ordering looked like; it had a large picture of the item and underneath you could choose to see it in a different color and angle. On the right side of the page it had the brand name, name of the boot (I had chosen the Zoey Riding Boot) a rating of it, the sale and clearance tag with the old price in gray and new price in red.\u00a0 The numbered steps for you, choosing the color first, then size, they even had a chart to view, next you chose the quality and then \u201cadd to bag\u201d button in blue with white lettering that stood out on the entirely white background. I added this to my cart and since it was BOGO clicked back to look for more.\u00a0 This is when I realized next to the category you were in there was an arrow button that if clicked, a menu of the women shoe categories would pop up and was easier to navigate by. After adding another pair to the cart I was ready to checkout and clicked on my cart in the top right corner and it brought me to my cart where it showed me the prices with BOGO applied and just had to choose shipping and put in my credit card.<\/p>\n
Overall, there isn\u2019t much color on payless.com, which I can see that it makes the shoes stand out, and for the most part it followed Steve Krug\u2019s advice to not make me think with just a few small things in the way.<\/p>\n","protected":false},"excerpt":{"rendered":"
For my review of an eCommerce website I decided to look at the Payless.com website.\u00a0 Working there I look at the posters they use in the stores and judge the layout and design from the perspective of a graphic designer, and I thought why not do the same with their website.\u00a0 Only in this instance […]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,51],"tags":[],"class_list":["post-1922","post","type-post","status-publish","format-standard","hentry","category-monthly-review","category-spring-2013-a"],"_links":{"self":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/1922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/comments?post=1922"}],"version-history":[{"count":6,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/1922\/revisions"}],"predecessor-version":[{"id":1941,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/posts\/1922\/revisions\/1941"}],"wp:attachment":[{"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/media?parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/categories?post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andrewyames.com\/artm2210\/wp-json\/wp\/v2\/tags?post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}