The responsive one page website template Bloom is a sophisticated page that allows users to navigate solely through scrolling or also by using a fixed navigation bar at the top of the page the scrolls with the user. It is an interesting approach to a website because it gives users the unique opportunity to experience the site in a linear manor or by traditionally skipping to the sections they would like to see. It is strictly a vertical experience, unless the user shrinks the browser size which forces horizontal scrolling. When a link is clicked from the navigation bar, the web page automatically scrolls the user to the corresponding location on the index page. The website adjust for whatever device the user is browsing on, including smart phones and iPods.

The website template showcases some sophisticated artwork and color scheme, and boasts they have many to chose from. The primary color scheme they show features a very limited color palette. The background features a deep grayish brown backdrop with a centered light, grey/brown oval. Both items of the background are fixed and scroll with the user. Text is written in a similar light grey/brown color and sometimes white for headings and emphasis. They contrast the chromatic grey color scheme with light yellow green text for other headings and hovering over links for further emphasis. The yellow green color can also be found much of the artwork.The way the site is designed, the users eye’s are drawn to the lightest parts of the screen, which in most cases are the headings and navigation which are either white or light yellow/green.

Overall it is a really nice web page template; one of the only complaints someone might find with it is that the site has a longer loading time that come with it. This is most likely due the large amount of information on a single page and the videos and pictures they included on it, so it comes with the territory considering the content.

-John Marshall