| Principle | Cure | Neid’s Hotel |
|---|---|---|
| Summary | Cure is an upscale but informal small-menu restaurant in Lawrenceville. It best appeals to a more hipsterish crowd. | Neid’s Hotel is an old-timey staple of the lawrenceville area with a ‘world famous fish sandwich’. It best appeals to the industrial working population, but also appeals to families and the general population. |
| Site Feel | Cure’s site has an upscale yet rugged feel to it. The main background is wooden planks, giving it a tough, DIY feel evoking concepts such as quality and durability. It uses slab-serif headers and sans serif body (similar to Ashley’s syllabus site) giving it a clean professional look. | The Neid’s hotel site feels much older, like it was made years ago. The background image is a picture of the beer selection, enforcing that this is your neighborhood bar. The site doesn’t really provide much of a feel, it just sort of provides information. The font Verdana is used throughout, which is good, but not great. |
| Homepage | Cure’s homepage is laid out vertically in sections. It starts with the cure logo over a picture of food. Scrolling down reveals a parallax effect with the background images. The sections start a section to make a reservation, then a list of upcoming events, and finally social media updates. | Neid’s Hotel’s homepage features two columns: the first and biggest is a blog style list of updates, and the second column has a short description with hours. At the bottom of the page, an address and contact info is listed. |
| Navigation | Cure’s page options are always at the top-right of any page you go to, and make it simple to get to what you want. There is only one level of navigation and 8 options, so getting lost isn’t a concern. | Neid’s Hotel’s navigation is listed across the top middle of their page, and scrolls with the page content. They have 7 top level navigation items, and 5 second level navigation items. Some pages seem incomplete, and navigation could have been more elegant looking. |
Overall, I would be more inclined to go to Cure based only on the website. The clean, elegant interface is easy to use, attractive, and gives the restaurant an air of quality.