The website I have chosen is Target for review. Target is a department and grocery store that is in competition with stores such as Kmart and Walmart. Target usually puts a theme for their sale of the week on the homepage, this weeks is a sale on furniture. They also include a section on the right of the page for additional featured sales.
Color scheme is white and red. Target tries to base their brand identity on fast fun and friendly service along with being community and family oriented.
Search features include a search bar and categories of product. After mousing over a category, a small sub category menu pops up to further narrow your search. A coupons section and popular items section is shown on the bottom of the homepage too. After selecting Active Wear for women a sale Selection is shown along with a scroll bar below for popular picks in the active wear section. The Active wear sale banner allows users to view active wear from mens and kids too, in case the user would want to search under those categories for others in their family.
Many of the pages use the tactic of displaying sales as what you would see first under any category. Upon selecting a product multiple views are available with the product then price, then size and color choices showing up. Has a clear hierarchy for the eye to follow. A free promotion “Buy 50$ get free shipping” appears next to the “add to cart” button. The button itself is in pink, not really sure why it strays away from the color scheme.
After an item is added a screen comes up that clearly shows what you have bought, cost and color. It allows you to continue shopping, explore popular items or proceed to checkout. After you push the check out it takes you to another screen that allows you to do more shopping or check by where to ship it then continue the checking out. The top of the screen throughout the check out process offers a phone number and a option to view FAQ about checking out. The next screen allows users to sign in (unless you did already on the homepage.) Then from their you continue to checkout in a sequential manner.
I like Targets website and the store, everything is defined clearly and allows users to navigate easily through several options. There is no confusion as to where you need to go to view products.