The two sites I choose to use are Zappos and The Frye Company. They both have a good use of balance. Their color themes for both site are equal throughout. Picture placement balances out as well. The Frye Company has better unity within the page than Zappos does. It may seem this way because the Frye Company surrounds its website around on them opposed to Zappos which covers a variety of products with different themes. The Frye Company emphasizes boots and the more vintage, country look. Zappos has no specify emphasis on anything. I think the layout for the Frye Company is more eye pealing. Zappos’s layout is clean though, it is just more busy. Both sides are easy to navigate and really show off what they’re offering. They both have search boxes and have all the other “things” that Krug’s says makes a good website. I personally think that the Frye Company is more effective at drawing an audience to their website because it is more eye appealing and warm.