Amazon is an easy website to browse and understand.  It is not complicated to find the search bar, since the bar is at the top of the page.  The search bar has a drop down menu that allows you to search by “Departments,” such as electronics or clothing.  The layout is also in a nice format.  I was looking for a Speedlight Flash for my Nikon D3200 and the site came up with ones that were compatible with the camera.  Amazon has a one-click buy button, which allows the person to automatically go to the shipping information if your card is registered to the site.  If the person is logged in and bought something from Amazon before, then the website keeps record, and shows stuff that thinks the person might be interested in.  The homepage of Amazon is well balanced on both sides and doesn’t look off.  The color that is used on the website attracts the person to look at it.  One thing I would change on the site is trying to block all the advertisements companies put on.  I find these distracting while browsing for items. The links are pretty clear, but at times I have found myself thinking “why can’t they just have the title make the point clear.”