P.F. Chang’s is a popular and affordable chain of Chinese Restaurants.  The P.F. Chang’s website attempts to evoke a feeling of the far east with a use of rich texture and color that makes the viewer feel wealthy and warm.

An immediate flaw noticeable on the website is an abrupt ending to the bottom of the page, at least when viewed on Google Chrome.  There is a bar at the bottom of the page with a red fabric texture that is very interesting but it stops and the rest of the page is simply filled with a burgundy color.  This is an easy oversite but a company as large and well funded as this should be able to afford to ensure such small flaws do not interfere.

The website otherwise is quite elegant.  The colors are rich and warm and the use of burgundy and tan give the impression of Chinese design qualities.  The navigation on the website is simple and straight forward but doesn’t really lead the viewer to any particular areas of the site but instead lets the visitor wander around.  It would be useful to have a situation in which there is at least a little bit of bread crumbing that gets the viewer to the intended material.

Overall the P.F. Chang’s website is elegant and has a strong Chinese feeling but it is plagued by a few small, but annoying bugs.  The bottom of the page issue and the lack of any bread crumbing makes the viewer feel a little lost and like one is viewing a less then professional website.