ARTM2210 Intro to Web Design

Just another Intro to… site

Monthly Review Number One – OneSaleADay

For my monthly review I chose to review a site that seems to have poor design and usability, 1saleaday.com. When you get to one sale a day’s website, you are bombarded with many different items from different categories that are all on sale. This gets confusing to the user because you’re not sure where to look or what to click on. This site makes you think. You spend a lot of time wondering if you actually want to continue with the purchase of the items on sale.

When I clicked the add to cart button, I was hit with even more things on sale that had nothing to do with my remote control helicopter. Sunglasses, watches, and jewelry all compete to be put in your cart as well. To the right of the item you selected, you have the typical login to purchase area which is seen in most carts. The shopping cart on 1saleaday.com could use some simplification. It’s overwhelming even to a seasoned internet veteran.

Although the site is overwhelming for me, they do make some effort towards usability. They have a banner at the top of the page that says free shipping, which lets the user know that the price they see is what they will end up paying. This allows the user to have faith in the company. There are also colored tabs at the top of the page with different categories that the user can choose from. As you click through them, the main category is the biggest object on the page, but they still really want you to buy those sunglasses.