For my e-commerence site review, I chose to do AE.COM which is American Eagle Outfitters website because one I love to shop there and two there headquarters are downtown in the Southside. Upon visiting the website the first thing I noticed was the color scheme and visual aspects of the website. There website uses whites mostly, but there are hints of yellow and navy blue throughout it too.  At the top of the website there are 3 tabs that can take you to each of their stores one for american eagle, aerie and the aeo factory. To the right of that is sign in if you have an account, ae rewards, my favorites, and my bag which holds the items you put in it. Below that is the american eagle logo and below that are tabs for Men, Women, Footwear, College+Pro and Clearance. The rest of the site has photos where there are links to there new arrivals in mens and women’s clothes, footwear and so on.

Placing items in your bag is easy on ae.com. So i added a pair of jeans to my bag and after you hit add to bag and it adds the item to your bag you go to the box that pops up at the bottom of your screen and shows you all the items, lets you remove them easily, enter codes/discounts. It tells you the exact price you  will pay including shipping and tax and has a tab to go to checkout. To close this tab all you have to do is hit the down arrow in the corner and it disappears to the bottom and you can continue shopping and click on it whenever you want to checkout or edit something in your bag.

I think american eagle does a great job in designing their website so things are easy to find and navigate. One thing I love about their website is that the checkout process isn’t a hassle but very easy to do and because of that I have ordered a lot more of their website instead of always going to the store and hoping they will have what I want. I like that the website isn’t overbearing in their color scheme it is pleasing to the eye and simple, which helps in making it easier to use. So overall I say that american eagle’s website is easy to use and makes it easy for me to buy and get what I want.