I choose to review Amazon.com, a website I have bought so much from without ever realizing how easy it was to do. For me, the first thing I see when you get to the site is the large search bar, waiting for me to type anything in it. Recently, I have bought a microphone, and without knowing much about them I just typed microphone into the search bar and it gave me hundreds of results. Even before I got the results, the predictive text feature already gave me several new search ideas. Anyways, on the results page, I think that everything is displayed neatly and very well organized. Everything has a picture, title, and a description, which makes the site very user friendly and easy to navigate. A lot of the text doesn’t look like it can be clicked, but just from using it I know that it is. For example, many people don’t look at the rating that items get, or even the sellers profile, they just look at the description and base their decision on that. When customers finally do make their choice, its pretty clear what to do. Click the big “Add to Cart” button the designer is tempting you to click. Overall, I think this site does a good job to attract and keep customers due to the clean, usable, professional feel of everything they have to offer.