I choose to look at http://www.thefryecompany.com/ and http://www.colehaan.com/colehaan/home.jsp.

Frye:

I really liked how the Frye company page was very neat, clean, and well organized. I like how simple it was to locate exactly what your looking for. Its well balanced on every page of the site. From the tabs and drop down menus to the moving picture that you can either let go through on its own or click through faster. No matter where you are on the site, theres always the Logo at the top to let you know whose cite this is. The color scheme makes the website very uniformed and professional. It matches the shoes in most cases and gives a relaxed feel to the whole cite. They have the types of shoes and accessories in a bit bigger size font so it stands out more and catches your attention. It helps you understand where you need to go if your looking for something specific. I like the layout a lot as well. It flows nicely and even the pages where its about the shoes is well organized and put together. I’m not at all confused about what I need to do to see other angles or colors of the shoes. Or even to place an order. On each separate page you can always get back to the main page by clicking on the logo at the top. And no matter where you are on the site you can easily navigate your way through to a different section whenever you please. The search bar is easy to find and easy to use. I think its smart that they have all the tabs at the top where most people look first. The sign in, checkout, all of it is right there. Some more bold than others, but it works nicely. Nothing is to over powering or confusing on this webpage.

Cole Hann:

I don’t particularly like this layout. Its nice and simple, but its a bit plain. The right side kind of heavy compared to the left side. I like that the pictures scroll and that the text is relativity the same. I don’t like how the sign in, about us, etc is found at the bottom of the page. Again it makes the bottom more heavy than the top. I think the tabs should be slightly larger or bolded to be easier to notice when you first enter the page. I do like how when you hover over the tab it has all the sections for that one selection. Like the women’s has the handbags, shoes, accessories in a tabbed list, its very organized that way. I think that if they had made those tabs stand out because they’re relatively important to a person looking at the cite, it would be a bit better. Similarly to the Frye site, the logo is on every page and is also the link to the homepage. The search bar is easy to find and use. I liked how the little links to twitter, Facebook, and such were at the top by the search bar. Its a simple layout but easy to use.

I personally found that the Frye website drew me in more than the Cole Hann. It was just more fun to look at and explore and I loved a lot of the design elements that were used. I liked the simple textured background, how I knew what was important to the site, and what wasn’t as important. I liked the color scheme and how the shoes all had different angles and colors to look at. It just flowed and worked better for me. I also really enjoyed the pictures that were shown on the homepage. That was probably the biggest thing to catch my attention right off the bat. I really liked how on each pictures they had a View Here thing so if you were interested you knew where to click to find out more about that section.