For my monthly review I chose to take a closer look at the Sephora website. The search bar was the first thing I saw when I got to the Sephora homepage, which was perfect since I was looking for a specific item from a specific brand. My problem was that I did not know the exact name of the product; I only knew some the qualities it had. I knew the brand name and I knew they were a set of two limited edition eye shadow palettes featuring Disney’s new prequel to The Wizard of Oz. When I started typing inside the field, the search bar tried to guess what I was searching for based on matching phrases to what I had typed and products they sell. What I was looking for didn’t pop up in the list, so I put the keyword ‘Disney’ at the end of Urban Decay (which is the brand name). The two eye shadow palettes I was looking for were on my screen in a matter of seconds; nothing else popped up along with them. Before I clicked on the palettes to add them to my cart, I got curious as to how accurate the search actually was on Sephora. So this time I simply entered ‘Disney’ into the search bar; I got nine items that matched my keyword. Although nine items total on the site contained the word ‘Disney’, only two also contained the phrase ‘Urban Decay’, and the site knew that. I do a lot of shopping online and there is nothing more frustrating than when I search for an item or product specifically by brand name and a keyword and other brands pop up in my search. I love that Sephora’s website has advanced filters that show your search results and not a thing more. From here I clicked back in my browser to see my original search results again, I was only interested in one of the two palettes, The Theodora Palette, so I clicked it and was taken to the product information page. As I was looking at the picture of the palette, I saw a lipstick and an eyeliner along with it, which I did not previously know of. My first thought was that I needed to double check; I was happy to find that right below the product picture was little text filled section titled “This set contains”, and it did indeed come with those additional products mentioned. Although I had a minor question about the product, the site already had my answer right in front of me; I did not have to think about where I would have to go to find my answer or read a huge block of text, by simply skimming the product information page I found what I needed instantly. Adding the product to my cart was easy; the ‘add to basket’ action button was an eye catching bright red, opposite off the rest of the site, which is strictly black and white. When clicked the button, a pull down menu hovered from the global navigation for a few seconds showing me that my palette was indeed added to my cart. It also gave me the option to head straight into my cart and checkout. I chose to ignore this menu until it disappeared and continued shopping around on the site. This time I went to the other main search option, a drop down menu that listed all the brands Sephora carries in alphabetical order. I wanted to see what other products Urban Decay sold, and the menu made it simple to find the right place to look. After clicking on Urban Decay from the drop down menu I could choose to filter by face, skin, eyes, etc.; from each of those filters came more specific filters that narrowed down the product choices even further. I would say that overall the site is setup to allow shoppers to easily find exactly what they are looking for. I had no problem figuring out what was clickable and what was not on any of the pages. The site is simple and straight to the point; I don’t feel like content on the pages are overwhelming and competing for my attention, it is very well balanced.