http://shop.nhl.com/

I chose shop.nhl.com for my review. It is the Nation Hockey Leagues main apparel and merchandise website. The color scheme of the website is mainly basic and black and white as to not favor a particular team color. They give you options to shop buy jerseys, hats, etc, right at the top so it is easy to find is you are looking for something in particular. I selected a jersey off the front page that took me to another page with the jersey enlarged and the first thing that caught my eye was a big blue button that said “ADD TO CART”. This basically tells me that they don’t want you to think too much and click the nice big pretty button. After you click add to cart it directs you to another page where the “continue shopping” or “secure checkout” buttons are similar to the “add to cart” button. Overall I believe that the website basically bolds and highlights the main buttons to get in buy your merchandise and get out.