Amazon is one of the biggest sites to hit the internet since it started in 1994. Not only could business’s sell there products for the bare minimum, they also can see what the competition is making and selling at the click of a mouse. Amazon has a very easy interface to work with making the user less stressed and more open to search for more items, which is what we need in a website.
The index page has the latest deals or the hottest items scattered through-out the page making the hottest purchases easy to access. Scroll down a little and you have products being viewed at that very moment or popular items from a certain company, When i searched the page the popular vendor was Verizon wireless and the product was the newest smartphone from them. Look more closely at the index page and you see that there are more ways to get to things than you know what to do with them. The search bar is placed on the center at the top so it has more room to look at what they are shopping for. At the left of the search bar is the word all, upon clicking the work a drop down box appears to help you specify your search and help you get to your product faster. So enter in whatever you wanna search and we can see what pops up. I entered in Google Chromebook and instantly all of the Chromebooks the sell pop up, then on the side you can limit your search by brand, screen size, even price. A bar appears right above the pictures of the products and they are different related searches that can be searched. I had gotten computer accessories and anything that has to do with computers.
Amazon is what we strive for in an internet age, a place were we all can come together and order stuff for a cheaper price, but with cheapness comes a price you do have to wait for your order to come in and pay for shipping. But amazon does show promise in the fact that it does need some work done to it. For such a simple website idea, the front page does seem a little crowded in the fact that as soon as you turn on the index page you are cluttered with items that you wont need or ever look at, but i do see the idea behind it. the book had a great statement on page 29 “If your audience is going to act like your designing billboards, then design great billboards.” Amazon has truly done that they have simplified the search for items and put it on one website.