First things first, the name of the site is Guerrilla Girls and the tag line is included right in the logo which helps its audience identify what the site is about.  As Krug mentioned in one of our readings… nothing beats a good tagline!

Moving forward, looking at each page, they stayed with a very basic structure throughout which helps to keep the navigation simple.  While the navigation is simple, the site is not interactive; it’s more like a newsletter as there is a wealth of information displayed on each page.  There are no links that carry you away from the website and there is only one-way to navigate throughout and that is the menu bar.

Next, the use of colors they used to create the site are very basic but the header colors are vibrant and eye catching.  According to Principles of Beautiful Web Design, color is very important.  The color lime green represents excitement, motivation, anticipation, money prosperity, hope, growth, luck and employment.  The color purple, which goes good with green means thought, universal identity and oriented to self-knowledge.  While the colors speak volumes, the combinations of the lime, purple, grey, red and black do not work for me.  It is too much variety and it looks pretty hideous, less is more!

When talking about texture, there are very small amounts of texture on each page.  Some of the animations add texture, some of the titles add texture but for the most part, the site is pretty flat.  There isn’t even texture with the use of fonts as the font is pretty tiny and there is a lot of it which seems a little overwhelming to me.  The site is more like a big Facebook page.  The use of imagery is lacking as well… the site is just boring!

Overall, I am not fascinated with this site at all.  Although it is easy to navigate and there is a wealth of information listed within it, it’s ugly and lacks interaction