For my monthly review I chose to do the Frye Company and Cole Haan’s websites. Both sites really draw me in and make me want to explore them more. Each sites uses balance in how things are laid out on the page and the color palettes they chose. The Frye company uses dark browns, gray in the drop down menus and a leather background while the Cole Haan site uses black and white as a palette with a sky blue hover over the links. Both a pretty simplistic in design even more so with the Cole Haan site.

Emphisis in both sites is shown through text and pictures. Both sites have pictures on the main pages that bring emphasis to them. On the Fyre Company site you can scroll through them on the main page and on other pages they use big pictures for emphasis, they also use a leather background to emphasis that they make leather shoes. Both sites use text that is in all caps so all the headings etc. are in all caps. The Fyre Company’s text is bolded while the Cole Haan’s are only in a few spots.

Both sites use unity consistently when navigating throughout the site. They both have navigation bars at the top of the page with there logo’s on the left side the Frye Company’s being next to the navigation bar and the Cole Haan’s right above. This helps with unity because on each page the navigation bar is there and you always know where to go.

Both sites are similar in some aspects of their layouts but different in the fact that one uses pictures more and a darker color palette while on uses less pictures and a light color palette. To me the one that draws my attention more is the Frye Company’s website because I like the darker color palette and the use of leather as a background to help emphasis that they make leather shoes. The bigger navigation bar also really draws me in too. The pictures they use through out the site and the scrolling affect on the main page also really draws me in and makes me want to scroll through an see all the pictures. The only thing that I didn’t like is that there are a lot of navigation tabs and categories that it becomes some what busy on the top, and maybe narrowing them down a little bit could help it not be so busy and distracting.