ARTM2210 Intro to Web Design

Just another Intro to… site

Final Monthly Review

For this review I have chosen to compare my groups website, Ethel’s Laceups, to the website we got our inspiration from, Walk Over. Walk Over’s website for antique shoes is a very clean and well set up website. Everything is to the point on where the buyer would want to go and how easy it is to navigate through the website. Very similar to my group’s website, the home page is set up the same with a slideshow of shoes, a textured background, and drop down menus for easier navigation. The color usage of Walk Over is very precise to the products they are trying to promote on their website. The whites, light browns, grays, and blacks really give the website a vintage feel to it. They also stay consistent with their color choice through out the whole website which make it look more clean to a buyer’s eye. The colors also compliment the shoes that Walk Over is selling. Walk Over’s website does use a bit of texture through out their website. They use wood panelling which is really apparent in their homepage, as it is the background for their slideshow, and then very subtly through out their website behind a faded white background. In comparison to my group’s website, we chose a similar layout and stayed consistent with our colors throughout our website. We also used a drop down menu for easier navigation for the customers we were trying to sell to. We did use a texture  for our background, which I thought complimented our website and also really helped catch the eye of the specific target market we were trying to build the website for. I believe our website will stand out because of how well the navigation is set up and also how the website is designed for our target market. We set up the website so that we would be able to catch the eye of women around our age, which is 18-25, and I think we were able to do that pretty well.