For My first website review i chose to take a look at Nike.com. As soon as you get on to the Nike website everything looks very well organized and everything is very easy to find. Within a few seconds of being on the Nike website i was able to spot the shopping cart and member log-in in the top right corner , as well as a search bar and listings of categories across the top of the page that makes it quite easy to filter to the items your looking for. Its organized from gender to age , as well as individual sports. That way if your looking for equipment or gear for a specific sport age or gender , your are able to find those items easily. When checking out the toolbar i had typed in “shoes” it then brought up a very organized list of shoes. Each category had been separated individually between Men’s shoes, women’s shoes , children’s , etc. I like this because when I had typed shoes in the search bar thats exactly what had come up; only shoes and nothing else. Under each individual item it lists its name , below that what type of shoe it is (mens , women) and at the bottom the price. In my opinion this is a very organized and crisp layout for the products. You know exactly what your getting and how much it is before putting it into the shopping cart. You can also fine tune your search even more with the option of looking into categories that narrow your search down to your price range , styles , old or new. If you wanted to find a men’s pair of soccer cleats you would simply click or place your curser over the “Mens” section at the top , find the shoes category , and then click soccer. Then you have in front of you there entire collection of mens soccer cleats. Nothing more or less , just exactly what your searching for.
One thing i did notice about the Nike website is that when clicking on anything on the website like “learn more” , “Shop Now” , or “search entire collection” you seem to always wind up at the same destination.
On the other hand the Shopping cart seems to work very smoothly. When you find a product you like , and click add to cart you get the option of Size , and quantity.Once you chose those options it lists your price in bright orange so its visible and a orange icon appears on your shopping cart in the top right corner showing how many items you have in there. When you click on the shopping cart you can see exactly what you ordered , how many , and the grand total price. I like this because Nike really seems to make it right out in the open that knowing how much your spending is important and i feel thats a good gesture to its customers.
Overall I would say that initially looking at the site , it may seem clustered , and i do think that they could probably get away with having less and making the page a little more simplified. In the end the website works well. It makes it very easy to shop and find exactly what your looking for in very little time.