For this Review I decided to explore the sites called thefryecompany.com and colehaan.com. Both site provide customers with the selection of different shoes, handbags, and accessories at reasonable prices. I did notice that each site uses a different was at displaying information to customers and how it attempts to make shopping easy for people.

When looking over the web site thefryecompany.com, I was amazed at all of the detail that was put into making it. The site was well balanced and all of the information was organized so neatly. I also liked the background color and texture and how it resembled shoe leather. I also liked the moving pictures and how well they too were balanced and neat. The website’s unity was also good and that the site had everything that was required and that everything on the site seamed to compliment one another. The only thing I didn’t like was that the site’s use of color for the text. I though it was too light and small and it made it hard to read it sometimes. Its use of emphasis was a little poor to me because the pictures clued me in on was the site was about, but the wording again was kind of bland and didn’t really convince me to explore the site more. The layout over all was pretty good and I did like how the personal information and merchandise was organized.

When look over the site colehaan.com, I liked the sites style and its use of color and layout. The site was also well balanced and displayed the contents out in a way that I knew where they were right away. The use of a simple white background worked very well for it made the site simple and easy for an individual to follow. I still thought that the letters on the site could have been a little bigger though. The unity was also quite good in that it displayed the information so evenly and almost like a puzzle. The unity made finding the information I required so easy to find and made my navigation easier on this site. The site also displayed some great emphasis in displaying important information like stuff that was on sale or new items for purchase. The layout was overall good and that all of the information was exactly where is should have been but my only concern is that the layout may have been a little too dull and maybe even boring to customers

Both sites do an excellent job at displaying balance, unity, emphasis, and layout and used it effectively in their own way. Both sites have created their own way of navigation through the site and make it easier for a customer to shop. The site thefryecompany.com displayed did a great job in making navigation easy by putting the products in the proper categories. I was even Impressed when the site already divided men and ladies shoes witch made my search faster. The site colehaan.com did an also awesome job in creating categories for different customer needs and also divided the needs by the gender of the customer. I did notice however that some categories seamed to almost coexist with each other such as accessories. This made the organization seam less professional and displayed the information in an unorganized mess. In terms of effectiveness, I would say that thefryecompany.com wins on top because it makes it easier to draw my attention to the product that I need and the information is not too clustered in an unorganized pile.