http://bravofranco.com/   http://sixpennkitchen.com/

Bravo Franco’s website is designed to give an elegant feel and does so pretty well. The color scheme make the site appear unified and easy to focus on. The only downfall, in my opinion, is under dinner menu, the links are bright red and don’t flow well with the rest of the site. It is clear that they are links so it assists the website in being able to easily navigate. Links are clear as well as visual hierarchy. The page is also broken up very well. The main ascetic aspect of the site is clear, and right underneath, distinguished by a bold dark color that is balanced with the header of the page, is a welcome/about us message, hours of operation, and menu. The main emphasis of the page is the pictures of the food which is the first thing your eyes go towards when viewing this page.

Six Penn Kitchen uses photos as emphasis as well, but are more engaging as the dark, plain background assists in drawing your attention the vibrant colorful photos in the middle of the page. Six Penn’s has a vary visual based site that in comparison to to bravo franco seems less fancy, but less boring. Both site portray the feel that they are going for very well. Navigation in both sites is very easy and very simple to figure out.

Overall, Six Penn did a better job in getting and keeping my attention as it seems more fast paced, middle class, and unorganized. Those three adjectives personally appeal more to me than posh, high class, and fancy, which are all adjectives that mean pretty much the same thing, but all in all I don’t get anything else besides “fancy” when I see the bravo franco page.