Chelsey Wassel

Bi-Weekly Review 1

Intro to Web Design

1/23/14

Nike

I chose Nike for my bi-weekly review. Nike is a corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. They sell mostly sports related items and workout attire for men, women and children.

The color scheme of white and grey with black text and search bars is pleasing. Their logo is mainly black and white so I understand why they went with that scheme. Whenever I put my curser above one of the drop down menus like “men” for example, the text turns orange. They did this to show clearly what your curser is over and what tab you are about to click on. It’s a subtle way to add color to the webpage.

Across the top is multiple drop down menus. The first one is a Nike symbol. If I want to go back to their homepage I simply click the logo. The rest of the menu bars include men, women, kids, sports, nike sportswear and Jordan. They show me all aspects of what different groups they have to offer. There is also a search bar right next to the menu bar. If I can’t what you are looking for I can search it. I don’t even need to pick which department I want to search in the drop down box if I don’t want to. When I choose a department like women, everything imaginable comes up under categories. If I am looking for sports bras in the women’s department, it is very simple to find under tops. I can click on a specific type of top or I can look at them all. I have many options for broad and specific items. It doesn’t take me very long to find what I am looking for. Everything I am looking for is in an obvious location. The departments go into categories and then specific items like pants or hoodies.

If I scroll through the homepage they have an area called “get the latest from Nike” and it has four pictures with descriptions on new offers. I can also click on those to bring me to the page about that new offer and item. Below that there is an area where I can follow or like Nike or even a specific Nike department like Nike Soccer. It brings me to the Nike Twitter or Facebook page. This is a great way to keep up with what Nike has to offer through social media. If I was to scroll down to the bottom of the the website it gives me options to get help, order or register with Nike. If I have any questions it can easily be answered there.

Overall the website is very usable to all users. There is no question on where a topic would be. The departments and categories are easily displayed and navigable. I never once thought “where is this or where can I find that.” I can navigate through the site without any confession and find projects simply.