For a website about fashion I believe that Forever21 uses the simpler the better approach. The first thing you see is a simple rotating screen for their latest items. When looking for the search bar it was a little difficult to find it because it blended with the plain white background. The only indicator was the black “Go” box. The font is easy but there are a lot of tabs that seem to lead to the same items.
When I went to actually search anything it is helpful in that a simple term will bring up multiple options. For example if I were looking for “heels”, it brings up the items with the key word heels but also items with that any type of heel. The search bar also works where if you start a word or even phrase it will finish it for you. I felt like it is a better browsing website than if you were looking for a specific item. They have different “in” style that are under multiple tabs, which is very confusing.
The bad thing about the searches is that they can not be duplicated. What I mean is if you find an item on one of the regular pages its not easy to find if you were to search it up later. The website itself is kept as easy as possible, laid out simply visually. When checking out and adding things to my “bag” it was very easy. They have clear options for sizes and colors. You can view and change items in the “bag” at anytime while searching the site. There are also many options for payments.
The website has some things it can improve on and other things that work well for anyone looking.