ARTM2210 Intro to Web Design

Just another Intro to… site

Caribou Coffee vs. Dunkin’ Donuts

For my bi-weekly review I compared Caribou Coffee and Dunkin’ Donuts. Starting off with Caribou’s website, I feel like it is fairly well balanced. It has the different links on the left, a slideshow of pictures in the middle, then on the right has daily trivia, and a few other things. Everything on Caribou’s website is unified, nothing really stands out like it doesn’t belong. Their emphasis is directed right to the center of the home page with a slideshow of pictures that contain new items and items of the month. Also it consists of some facts about their product. Their layout is a little confusing to someone who likes basic websites. You have to look carefully to find exactly what you’re looking for on the pages. Their font is also decently smaller so you really have to keep and eye out for what your interested in. They also use the visual hierarchy but it’s not as clear as some other websites. You have to click the headings to get to the subheadings rather than just having a drop down menu that lists the subheadings.As for Dunkin’ Donuts’ website I feel like it is very well balanced. Their layout is very simple and easy to navigate. Everything on their website is unified by having the orange and white colors displayed. All of the different sections match each other and nothing feels out of place. Their emphasis is very clear on the main page, it is a large picture of their new product the iced mocha, latte, and the heart shaped donut. The over all lay out is very simple but gets the point across. To get their point across they use very good visual hierarchy. They have the title of the sections then in smaller font have a few points on what that section consists of.  Also if you run your mouse over the heading it has a drop down menu, which then gives you a list of smaller subsections you can click. I feel like Dunkin’ Donuts’ website does a better job of drawing attention because of their color selection. Orange is more eye-catching than tan and brown. I like Dunkin’ Donuts website better because it easier to navigate and find what you want. The sections they have with the drop down menu make it more user friendly. I had better luck using Dunkin’ Donuts website.