The two burger chains i chose were Burger King and Wendy’s.  The visual hierarchy between the two are relatively the same, there are some differences though.  Burger King’s homepage puts a noticeable emphasis on their products by having the pictures the largest thing on the page.  The first thing they want customers to see if the food.  Wendy’s is very simular in that concept except they have more obvious clickable’s and instead of having a single picture like burger King, Wendy’s have that, but with a fixed background behind everything.  Both pages are split into halves but personally the wendy’s site attracts my attention more because of the use of different colors and added headers, its more visually exciting. Burger King’s is again very simular, but with a less variety of colors and headers.

Wendy’s has more headers and under those, there is smaller writing for the details about that product, where it came from, how it is made, etc.  Burger Kings has the same, but little or no details about the product.  Both are set up with links across the top, but Wendy’s site you can scroll down to see what else is there while Burger King’s site is just one page with no scroll.

Overall, both these sites are very simular, but it’s the smalls things that make a difference between a more visually exciting webpage.