ARTM2210 Intro to Web Design

Just another Intro to… site

Burger King and Wendy’s

I chose these two websites because they are two of the biggest burger chains in the world.  These websites exeplify balance, unity, emphasis, and layout.  The layouts on both websites are very well thought out and took lots of planning.  One thing that both websites put front and center is the food.  They advertise the new specialty food and make the viewer want to try it.  Such as on the Burger King site they have a huge vibrant picture of their new sweet potato fries,  They also show their new fozen lemonades and their summer line of BBQ sandwiches.  Wendy’s also has huge vibrant pictures but it isn’t to show off their seasonal line of food.  They show off their berry almond chicekn salad.  But they also show how they are committed to fresh beef for the burgers.  They are both set up the same way with their navigation bars at the top to get the viewer to the menu and beyond.  The user doesn’t have to think about how to find anything because it is all laid out at the top in big letters to help them get around.  The theme is also very unifying as it looks the same no matter where you go on the website and has a consisten look to it.  They are balanced well as it looks like it is laid out with thought.  The wendy’s site has more balance however as no part of the page has more dominating it than the others. These websites are all thought out well and clearly took a lot of time and effort to make them so easy to the viewer.  The viewer does not have to think or even try to look to find what they need to.  It is all right there for them to see and very user friendly.