I will be comparing the two restaurants Burgatory and Six Penn Kitchen.  As soon as a viewer opens the Burgatory wed site they are hit with a giant picture of a burger immediately inviting you in to see what burgers they have to offer. If a viewer does not like burgers or does not find the one picture on the home page appealing then they may just be turned off and find another restaurant.  This burger though does create an emphasis right off the bat for Burgatory’s burgers.

At first glance of Six Penn Kitchen’s web site the viewer does not see a big emphasis on anything, the whole page molds together. This is a good a bad thing. Some viewers may find this inviting and will want to dig deeper to find what Six Penn Kitchen is all about. Other viewers though may find the web site boring and just go on to another restaurant with outgiving Six Penn a chance.

Six Penn Kitchen has a nice sense of unity with their layout. The pages balance each other with their elegant photos or their text. Nothing on the pages stands out as not being needed or different then the rest. The black background, style of photos and text all create a unity between the pages. The layout gives a classy feel to the restaurant before the viewer even looks at the photos of the restaurant itself.

Burgatory has a sense of unity through its layouts by having the logo and navigation bar on almost every page. The colors of the pages also unify the pages together. The Burgatory layout varies in quality, on the home page the viewer is drawn in immediately by the giant pictures on the pages. The Menu page just blends in with the background and is hard to read. The “Our Gear” and “Happenings” pages does look slightly better with the additions of pictures but the text is still hard to read. The pictures provide emphasis but everything is lacking.

Out of the two sites though, Six Penn Kitchen is the more appealing layout of the two, in my opinion. I do like the navigation and style the Burgatory wed site gives but the site as a whole is not that appealing.