Elliott Burns

Bi-weekly review 2

January 29, 2012

For this review I compared Starbucks and Dunkin Doughnuts’ websites. I first went to Starbucks’ site and it wasn’t as hip as I expected. It seemed rather plain for how large and hip the company is. The main focus seemed to be telling their mission in the coffee world with a large YouTube video. Also most of the highlights for clicking are for new items and ideas at Starbucks stores. It was fairly easy to navigate; the tabs have drop downs when you put the mouse over them for an easy preview. I think it is a good website and does it’s job but it is not as hip as I thought it would be.

Dunkin Doughnuts’ website is laid out almost exactly the same only with more vibrant colors like their store. There is a huge YouTube video in the middle of the page with tabs for navigating to other areas of the webpage. The tabs, like Starbucks, have a drop down preview when you hover over them with the mouse. There is however a higher concentration on social websites on the Dunkin doughnuts website than with Starbucks.

I think that both of these products are pretty similar because they offer cheap very often bought products and don’t require to have a complex website like a car manufacture might need. I would say though that I like Starbucks’ website better because it felt less aggressive than Dunkin Doughnuts.