For my bi-weekly review, I compared Burger King and Sonic’s web sites.
First comparison of the web sites has me picking Burger King over Sonic. Burger King has a colorful and more attraction to their website than Sonic’s. The food that is offered is shown in the middle of the page plus you can see the layout and links to navigate the site a lot better than Sonic’s. Sonic’s layout is harder to see because they have a picture in the middle of page that makes the links small and hard to see to navigate. Sonic also does not show the viewer what they offer.
Navigating Sonic’s site does have a few features Burger King’s site does not. Sonic has a trivia page while Burger King only has company information and locations. Sonic also offers viewers to join a Sonic Fan Club plus sign up for a MySonic card to attract more people to their locations.Sonic has merchandise available for customers to buy also.
Sonic and Burger King both have a menu and what is new on their sites, but what makes Sonic stand out is that they have a nutrients link so viewers can look before they go out.
Overall, Burger King has the easier layout at first glance but Sonic has the more information and user friendly site for viewers.