As a student, Amazon.com is one of the most useful resources available on the internet.  Amazon always has low prices on books and other essential supplies and has been adding in an impressive collection of instant streaming movies.  The website itself is quite easy to navigate.  You are able to easily select specific departments or do general word searches to find the items you are looking for.  Amazon also makes purchasing the exact item you want easy as well.  Once the item has been found you can scroll through customer reviews, sizing options if it is clothing, colors and a list of extra items you can purchase as well.  Also on the screen once you find the correct item is a link to a long list of possible providers.  You are able to choose between new and used and select a price that works for you or a company that you know you can trust from previous purchases or a simple to understand approval rating system.  Once you have customized your items options you can either submit it to the shopping cart and continue straight to check out or continue to shop and return to the cart with one click on a link in the upper right corner.  Returning customers who do a lot of shopping on the online retailer are also able to activate “one-click shopping”.  All you have to do is tell the one-click option which address and which credit card to use and simply click to purchase with no extra work involved.  Returning customers can also enjoy the benefits of customer suggestions on their amazon homepage.  As soon as you return to the site and enter your username and password you are given a list customized for you based on what you’ve previously purchased as well as a list of items that are currently very popular.  Over all Amazon sets the standards for an online shopping outlet.  Items are well categorized and easy to find on a user-friendly setup that is simple to get used to after just one use.  With a well designed website and customer specific shopping options, it’s no wonder people shop at Amazon over and over again.