| The apple website is fairly intuitive for shopping. You can find the store at the top of the apple.com homepage. The main products apple promotes are listed in the center, and everything else is categorized on the left side of the page. Also, the various discount stores such as educational and military can be found there as well. I found that finding a product and putting in the shopping cart required little to no thought. Also, checking out was equally simplistic.My only complaint would be the order the products were laid out under each category page. The order of the products seemed too random and took too much time to find the one I was looking for. Yes, apple offers a search bar, a narrow option on the side bar, and also a ‘sort by’ bar, but I think that it could be simpler to find the product by automatically organizing them based on either price, popularity, or type. For example, I was looking for a car charger for a Macbook, and I had to access the accessories page, which was mixed with all different types of accessories for various Mac items.
As a result, it took me much longer to find my items than it needed to be. Instead, by automatically categorizing the search, it would make it much easier for the average web user to find what they were looking for, even if they do not know exactly what they want. Other than that however, it is a very simple to navigate online store that requires little to no thought, and I would recommend it for web designers to look at in terms of layout and navigation. -Written By John Marshall http://mediaweb.rmu.edu/~jdmst33/ |