Borderline films is a New York based production company created by three NYU graduates, Antonio Campos, Sean Durkin, and Josh Mund. They produce music videos, commercials, short films, and feature films. The companies website features examples of their work, short biographies on each of the directors, an about us page, a news page, a twitter link, and a contact page. In terms of navigation, the site is excellent due to its simplicity. It is effortless to get to each section of the site and explore the entire site in less than a minute. Nothing is distracting or confusing on the entire site, and every component serves a purpose. Overall, it has a very clear visual hierarchy, and requires little to no thought to navigate. However, aesthetically, the page is very plain and needs some improvement.
The website seems like it could be template. It is effect and simple, but it does not stand out at all. The website could definitely use a texture or some form of a gradient in the background. Also, some other effects such as shadows and blurring elements would be nice to make the site more three-dimensional. The color palette is very dull with different shades of grey and accented colors, red and green. It does not feel like the company has a branded identity through their website. They need to develop a defining color palette and font face to brand themselves. With the plain background, simple font face, and boring palette, the experience of browsing the site is not memorable. The site does feature a sleek use of j-query and rollover effects on pictures and videos. When a link is clicked, the items on the new page cross dissolve onto the page one element at the time. When linked videos and pictures are rolled over, they slowly increase their brightness. These subtle effects make the page a more interactive experience, and without them the site would be extremely basic. The website is successful because users can watch their videos and learn more about their company by using a simple, yet effect navigation system, but the overall page needs to be taken a step further aesthetically to give their company an online identity.
~Written by John Marshall