I recently visited the large commercial website Amazon.com. On this website, an individual can find almost any product they want. From books to electronics, movies, cds, the website can safisfy hundreds of commercial consumer needs. In my opinion, the site is very useful for online shopping. Amazon is easy to navigate, narrow down your products, and eventually make the purchase. Today I was shopping for rare, hard to find movies and DVDs. First, I typed in the search bar the title of the film I was in search of, titled Martyrs. Even without narrowing the search to “Movies” the first on the list was the DVD I was looking for. The website even goes as far as to recommend other products that may interest the buyer, further provoking the consumer demand. Shopping online is an interesting process. The website contains a giant database of products to buy and makes the shopping experience virtually painless for the consumer. Simply type in the name of the product you want, and the product appears. If it does not, you can narrow your search with a number of helpful toolbars. The search bar is so sophisticated, you can copy and paste a serial number, or barcode number of your product, and the product will appear in the search. Creators of websites such as Amazon are even smart enough to write a program that recommends similar products to online consumers, increasing sales and time spent on the website. When adding the item to the cart, you are offered different options such as, add to wish list, or add to cart with free two day shipping, and other such offers that persuade a sale. Online shopping is becoming so sophisticated, yet so easy, that in years to come, strip malls will be a thing of the past.