The Vans Warped Tour is a summer concert series that travels around the United States. With over 90 bands and 40 stops, this is one of the largest series in the country. All the music is based around the rock sound. The target audiences are teenagers and young adults. This website is relevant to research when building another website dealing with summer concert series.
The Vans Warped Tour website is set up in a traditional setup with links along the top of the page. This is an easy navigation technique for visitors to use. The navigation bar is crowded though as they are 11 link listed across. Once a visitor click on one of the links, they are taken to the new page. There is no bread crumbing and the navigation bar still remains on the top of the page. To return to a previous page, the visitor must use the back button provided by the Internet browser or re-click on a link up top. The right side of the page is filled with advertisements for the website to create profit.
The color scheme and illustrations of the Vans Warped Tour change every year. Currently the overall theme older styled relying on ornamentations and a muted color palette of greys. There are accent colors of red, blue and gold. Some may not find the artwork relevant to the theme of rock music and summer. The color scheme and artwork is not eye catching and has no sense of hierarchy.
Because the Vans Warped tour is aimed toward younger generation, the website has some cool extra aimed towards them. There is a specific photograph and video section that shows the excitement of previous tours. Once you click on a specific city, you are given more information about attending Warped Tour if it is your first time. There is also an online store for visitors to buy apparel. The online store was not up to date as it included the summer 2011 logo.
The Vans Warped Tour website is a summer concert website that easily displays information about the tour. Visitors can learn more, buy tickets and share their previous experiences. The color scheme changes annually but currently is a muted color palette. Overall this website is valuable to review for anyone making a summer concert series website.