After searching and flipping through various single page websites on onepagelove.com, “The Better Chip” was no doubt the one that spoke to me.  The simplicity of the homepage is not only easy to read, but it is also easy to figure out.

When you are directed initially to the site and waiting for the contents to load, a graphic is shown that reads, “Be Patient…You’ll Be Crunching in No Time.”  This clever message engaged my interest right off the bat.  It was entertaining to me a viewer that had no knowledge on the product.

After entering the site, the graphics and color set the tone immediately.  The soft green grass that fills the lower half of the page give a feeling of nature and the outdoors, which then turns into a very organic feeling.  The sky’s soft blue and grayish upper and lower menu bars also add to this organic feeling.  Even the font type appears very natural and soft, which also complements this feeling.

Another big aspect of the webpage that sets the tone is the texture of the four main chips.  The crisp clarity of the photos is evident because the chip looks almost as if it is coming off the page.  The texture of the sweet onion, jalapeno, red pepper, and fresh corn look organically delicious.

As far as the navigation, as the viewer clicks on each chip, a drop down tab appears at the top of the screen and practically takes over the page.  From there, you are able to read little tidbits about each flavor and view graphically designed photos.  There are clickable arrows on the right and left of the tab to flick through and learn about the four flavors.  Once the viewer clicks on a flavor, the drop down tab remains there on the screen for other viewing.  You can click on the top bar on, “About,” “Products,” “FAQ,” “Where to Buy,” and “Contact,” for other information about the product.

Although simple, “The Better Chip,” seemed to speak to me.  The tone is definitely achieved through the color palate and graphics, and the navigation with clickable arrows is extremely easy to function and use.