The site I chose to observe was twofishillustration.com. This site was created by a designer who’s name only appeared as Jon Doe. On the single page website his work is displayed as well as a brief profile description as to how he got started in his work. At first glance, the site’s header “Creating Stuff Since 1984,” was quite hard to make out due to it’s white letter color against a light grey background. I had to highlight the title just so I could read it clearly. The rest of the site was very interesting. The main attraction was the artists work, which was displayed in a black, white and grayish tone and when the mouse hovered over it, it changed to full color, therefore drawing in the viewer’s attention on the selected item. The mix of black and white to color was an interesting approach I found to be effective in drawing the viewer in. The black and white is a calming tone, and when the color appears, it creates excitement in the viewer.

The designer also made it very easy to navigate the single page with the use of header options at the top of the page such as, Introduction, My Work, and Profile, that when clicked, directed you to the desired section, without having to search with the scroll bar. This makes for fast, efficient navigation that becomes useful when viewing a large single paged site. The designer also used a great deal of negative space, especially towards the bottom, to separate the information so that it does not blend together and create confusion for the viewer. Overall the site was very effective and well designed.