The two websites I chose to compare for this review were Starbucks.com and Crazymocha.com. Starbucks’ layout is simple; there is a navigation list stretched across the top, a video is the largest element in center of the page, and more articles underneath the video. There is a very limited amount and use of color throughout the layout. The site is balanced, for example, the video has text and thumbnails beside the image, and below the video is a list of articles adjacent to a row of small images. The main focal point of the site is the video since it is the largest and most central element. Certain text is emphasized throughout the site by the color green, which separates those phrases from the black text. The simple color palette creates unity within the site, in comparison to Crazymocha.com.
Another site to use very limited amounts of color is Crazymocha.com. The site uses black, red and a white background; this creates unity throughout the site. The site is asymmetrical with the slideshow in the center, navigation stretched across the bottom, and the logo in the top right corner. This layout is much more simpler than the Starbucks website. There are few options for the viewer to click on, but it leads the viewer to click on certain elements. The most obvious focal point is the large image on the center of the site. Both sites create unity, balance and emphasis in unique ways.