ARTM2210 Intro to Web Design

Just another Intro to… site

Dunkin’ Donuts vs. Starbucks

 

At first glance, the Dunkin’ Donuts site is visually more attention grabbing than Starbucks’ site. The color scheme compliments the images of their products making a bold yet fun statement about their company. Starbucks is far simpler in design than Dunkin’ Donuts, but I don’t feel that that is at all damaging. Starbucks projects their image as being a high end coffee shop, and their site mimics that. The site is very sleek, using only sans serif fonts and muted colors. The typography of the site is useful in guiding customers to the correct corner of the site with ease. After navigating through both sites, Starbucks is a lot easier to use at a first glance, as Dunkin’ Donuts spent a vast amount of the layout on their blog and twitter links, where Staurbucks focused on their products as opposed to social media sites.  Both layouts are very effective in communicating the business’s message and displaying products while remaining visually pleasing. When examining balance and unity, I felt that Dunkin’ Donuts did a better job of balancing their images and text, where Starbucks’ site is very reliant on text.  I think that both sites are strong in their own ways, but in the end, I would want spend more time on Starbucks’ website, not just because of its ease of access and simple image, but because they also have a better product (in my opinion.)