For my final review, I will be comparing the website www.nike.com, the official Nike website, with my groups final website project, JNS Shoes With a Story. I will first discuss the Nike website’s use of color, texture, and overall navigation.  Nike’s use of color, actually ties in a bit to their navigation.  The sites color in general, is a light grey and white, with a lot of white space around the area that showcases the shoes. This use of white space gives a very clean feeling. On the sidebar, there is a section for the user to select the color of shoes they would like, which navigates them to a page containing shoes only on that general color, which I found to be an interesting use of navigation. Other than the texture of the shoes themselves, the site does not have much use of texture.  The lack of texture adds to the clean feeling of the site as a whole.  Some of the imagery used in the site, does differ from this lack of color and texture, with well shot high definition photos that are vibrant both in color and texture.  I found the navigation of the site to be of a very high quality, and extremely user friendly. The top navigation bar is easy to use, though I had a problem with the drop down menu staying dropped down no matter what. Other than that small problem, the navigation was very smooth and usable. When being guided through the content, I felt as though I knew exactly where I was going and what I needed to do to get to the next step and purchase the pair of shoes I was looking for. I only ever felt a slight bit of confusion when I would first go to the “men’s” “women’s” or any other category page because they were first covered in pictures, though I quickly found my way to the shoes.  Once finding the shoe I wanted, using the cart was very easy.

The Nike site has a somewhat similar feel to the Nike site, as both go for the clean and usable feel.  I believe our site would stand out from the main Nike site due to our use of color. The large pictures that we used on our homepage were also very similar to the Nike site itself.  Our site definitely lacks in functionality in comparison to the Nike site, but if we were to make this site into a real business, I believe that we would be able to use Nike’s site as a guideline to make our site very functional and successful while still using the quality and clean feel we were looking for.