I chose to investigate the Jimmy Choo website, and the Manolo Blahnik website. Both websites are very classy looking and easy to navigate. However, the Manolo Blahnik website is very misleading. You cannot actually shop on the website. You can simply go “Home,” which is a beautiful graphic of a shoe and links to Facebook, Twitter, and Instagram; you can go to “Contact,” or you can go to “Where to Buy,” which only shows the consumer places in each region that sell Manolo Blahnik shoes. It does show 4 particular websites that you can purchase Manolo Blahnik from online, but those are the only places available online, not even from the Manolo Blahnik website itself. Also, besides the fact that there’s a graphic of a foot/shoe on the homepage, that is the only emphasis placed on shoes on the website. Every page of the site is unified between colors and clean styles though and there is very little noise and distractions on the pages.

The Jimmy Choo website, on the other hand, has several more options to explore on the website. The homepage is a bit busy, with all the images and different links, but is way more effective than the Manolo Blahnik website. You can actually buy shoes on the Jimmy Choo website. No matter what page you go to, they all have the same high-end, classy feel and design. Different sections of the site (i.e. women, men, collections, bridal boutique, etc) are clearly defined and easy to navigate and define clearly where you can click. For example, under “Women,” there are square images for “Shoes,” “Accessories,” and “Handbags,” and underneath them, it says clearly, “Shop Shoes,” so you know to click there if you want to shop for shoes. There is a little bit of noise, or distraction, but I don’t think it necessarily needs to be taken away. The abstract looking image in the background of all of the other boxes is a little bit distracting, but at the same time it adds more character to the website. The pages are well balanced with different sized boxes and images, and emphasis is placed where it needs to be placed, like on “New Arrivals.” Overall, both websites are effective, but the Manolo Blahnik website is just not fit to be a shoe website.