I chose to go on Nikeid and shop for a pair of running shoes. The website is very involved and complex from the beginning. As a shopper, you have to choose your language and then what country you are in before you actually go to the store itself. When you are in the store, the website is set up to help you find what you need. To the left hand side of the page, there are several tabs for the different genders, the categories (shoes or gear), the sport you are looking for, the featured products, and the clearance items. Along with those tabs, there are tabs along the top with all of the genders, the sports, customizing, sportswear, and Jordan’s. There also is a search bar on the top right hand side so that customers can specifically search their items if they know what they want instead of just browsing. Everything is clearly laid out on the webpage so that customers can easily find what they are looking for.

When I clicked on the women’s category, automatically the webpage was set up to show the most featured items right in the center. The shoes that I wanted were in the featured section. I was able to click on them and go to the specific web page for the Roche Runs. From here, Nikeid gives me the option to keep the shoe that I clicked on or the option to fully customize my shoes to my pleasure. These options are clearly made to stand out on the page. The size option is a white tab, the customize option is a black tab, and the buy now option is a bright orange tab.

Throughout my process of buying a pair or shoes off of Nikeid, I felt as though I could find everything I wanted and needed right away without any problems. This website is meant for everyone but main directed towards athletes and that is really apparent. It is very easy to follow this website and buy the products you want to buy.