Amy Shubilla

I am reviewing the site Rip Curl- Surfing is Everything. It is a surfing site that introduces the viewer to the five surfers on this surfing team. The site is different when scrolling, but it fits in with the cool surfer feel and also helps to showcase each of the surfers. The page scrolls down, but not in a smooth straight down way, the page seems to scroll its self-up for each team member. By scrolling this way the page is separated by the intro video, pictures, and photos of the surfer’s board shorts. The photo of each member’s board shorts also has a link you can click on to go and buy a pair if you want.

The background varies between different surfing pictures, a plain white for the photo pages, and a fun paint splatter background for the board short pages. Most of the site is easy to scroll through except for when a surfer has three rows of photos. When they have three rows of photos the third row get cuts off making it hard to get the page to focus on that third row, when all the page wants to do is shift to the next surfer. This could be a problem with just smaller screens and maybe a bigger computer screen wouldn’t have this problem.

The design for this page does work for the content it contains. The page gives off a laid back surfer vibe, exactly what it is supposed to do. I am drawn in by each surfer’s main photo, then captivated by viewing their other photos in each individual gallery. I stayed on this page a long time just viewing photos, watching videos, and clicking on their links. The page put me into a calm state of mind and just relaxed me. To check out the page yourself go to: http://www.ripcurl.com.au/content/microsites/surfingiseverything/#Home.