I do not know what drew me to freuds.com, the site for a British video company that apparently makes TV commercials. I am glad I found it, though, as it gave me an opportunity to think about what I have learned so far about web design.

In terms of color and texture, the site is very basic. Its color scheme is greyscale, especially on its close-up sections. There is some color on the main page; when I rolled over the different sections, a colored title and icon popped up for each one. However, the lack of color made the site a little bland for my tastes. As for texture, I saw little else than squares and rectangles. The background has no pattern, and the most texture I saw was within logos.

It was simple to navigate site. On the main page, I saw that I needed to click on the sections to zoom in to them. It was also clear that I could use the arrow keys to move around the site and the Escape key to return to the main page. However, two sections baffled me as to what was clickable and what was not. I did not realize that the pictures on the Our Directors section were clickable when I first encountered the site. I was left guessing what the pictures were and who the people were; none of them were even labeled with names. In addition, I thought the logos in Our Clients looked more like buttons than the pictures did! Even after I got used to it, I still felt confused by these two sections.

Overall, I think this site is adequately designed, albeit not spectacular. As stated above, the site is very simple and easy to navigate. In the sections with text, the title is easily distinguishable from the main text. The pictures also complement the text in their respective sections, giving the site a more complete feel. However, there are several things that could use improvement. First, the greyscale color scheme and lack of texture make the site visually boring.  Also, the designers need to make it clear that the profile pictures lead to profiles. It is a problem when clickable objects look unclickable and vice versa. freuds.com is a good enough site to be usable, but there are several aspects that need improvement.