The Zappos website is just a clothing website. Clothes can be anything from regular shirts and pants to athletic wear, formal wear, and accessories. To show all of these different types of clothing the site has a tab for each option. There is a clothing tab, whether you want to shop for clothes that tab will give all of their clothing options. If you want to look for shoes there is a tab for that and will show all their different types of shoes. Accessories will show the little details that can be added for a certain look. The website is not hard to navigate through for people to shop, if someone has a specific piece of clothing to look for, that person will have no problem finding it.

For the navigation or design of the website is pretty simple. The site has a log in tab at the right side, for their regular customers, and a register tab right beside it for any new customers that want to join. Then to the left side is a search box for the customer who wants to quickly find a specific piece of clothing. A quarter of the way down is a whole row of tabs. The tabs say shoes, clothing, bags and handbags, at home, beauty, accessories, shop by, women’s, men’s, kid’s. A customer looking at the site can see what their options are for shopping. right below and in the middle of all the tabs is a slideshow of pictures of what the store offers. The slideshow can give the customer a quick look at what they can find on the site. Then to the left hand side people can see more specifically what options they have for clothing, shoes, etc. For example, the shoes tab as off to the left women’s shoes, men’s shoes, boy/girl shoes, shoe sales and new arrivals.

With the navigation being easy to look around at, it helps having the color scheme be simple as well. The main two colors that are used is blue and gray. If the website choose more colors and bright then the look would throw off the customer and make the navigation be more confusing. It would be confusing because the customer would have lots to look at and not know where to start at. Therefore a simple two color scheme works by putting the main topics in one color and more specific topics in another color. That will give an easy way for customers to shop and not have them confused.

Overall the website is simple to look at and not crazy looking. Customers can relax while shopping online and find what they want. The placement of where the tabs are straight forward and easy to find. It’s nice to have a slideshow for each tab to have showing the customers what different options they have. Also it is nice to have at the end of the page a review of the clothing or accessories they have to show the customer what is trending and popular in today’s society. Therefore people who like to shop can easily navigate through the site to find what kind of look they want to have.